SEO report of purposecapital.org

Redirected to purposecap.com/

Purpose Capital

purposecap.com/

Matter to the World


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : purposecap.com/

Character length : 15

Title
Purpose Capital
Description
Matter to the World
Keywords (meta keywords)
impact investing, impact investment, social finance, social enterprise, social investment, social impact

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://purposecap.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

Linkedin2

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Purpose Capital

Character length : 15

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 12%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
1108110
Heading structure in the source code
  • <H1> 
  • <H2> Purpose Capital
  • <H3> We are an impact investment advisory firm that mobilizes all forms of capital to accelerate social progress.
  • <H2> Impact Advisory
  • <H3> We design and deploy customized impact investment strategies for investors spanning sectors and asset classes.
  • <H2> Applied Innovation
  • <H3> We co-design and partner to launch investment opportunities and market-building initiatives for the impact economy.
  • <H2> Growing a New Economy: meet impak Finance
  • <H2> Retail Impact Investing Guidebook for Credit Unions
  • <H2> State of the Nation: Impact Investing in Canada
  • <H2> London Housing Development Corporation
  • <H2> Global Education Platform – UN Special Envoy for Global Education
  • <H2> JW McConnell Foundation: RECODE – Social Innovation in Higher Education
  • <H2> Inspirit Foundation: Mission-Related Investment Approach
  • <H5> News
  • <H3> Growing a New Economy: meet impak Finance
  • <H3> Investing in Global Refugee and Migrant Integration
  • <H3> Funding Revolutions in Pay-for-Success
  • <H4> Looking to learn more about impact investing? Get in touch.
  • <H3> About Purpose Capital
  • <H3> Twitter
Word cloud
  • impact15
  • capital7
  • investing7
  • investment6
  • advisory6
  • innovation5
  • social5
  • purpose4
  • economy4
  • finance4
  • november4
  • applied4
  • global4
  • views3
  • learn3
  • growing3
  • meet3
  • impak3
  • new3
  • education3
  • news3
  • all3
  • team3
  • mobilizes2
  • practice2
  • accelerate2
  • revolutions2
  • firm2
  • navigation2
  • areas2
  • foundation2
  • projects2
  • forms2
  • pay-for-success2
  • home2
  • investors2
  • assaf2
  • weisz2
  • funding2
  • integration2
  • migrant2
  • progress2
  • october2
  • refugee2
Keyword matrix
wordtitledescriptionsheading
impact
capital
investing
investment
advisory
innovation
Two Word cloud
  • impact advisory4
  • impact investment3
  • impact investing3
  • impak finance3
  • meet impak3
  • purpose capital3
Three Word cloud
  • meet impak finance3
  • advisory firm that mobilizes2
  • advisory projects news2
  • practice areas applied2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 11 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
5.20
Flesch Reading Ease
65.00
Coleman Liau Index
11.40
Automated Readability Index (ARI)
2.30
Dale–Chall Readability
8.70
SMOG Index
7.80
Spache Readibility
5.00
Number of letters
5197
Number of words
1121
Number of sentences
290
Average words per sentences
4
Number of syllables
1828
Syllables in words
1743
Average syllables in words
1.63
Number of words in first three syllables
184
Percentage of word / syllables
16.41
Words not in Dale-Chall easy-word list
607
Words not in Spache easy-word list
229

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.71 seconds have passed until the page started to load.
Loading time
2,573 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
76
Number of source domains
12
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://purposecap.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://purposecap.com/.. /jquery-migrate.min.js?ver=1.4.1
  • http://purposecap.com/.. /modernizr.custom.min.js?ver=2.6.2
  • http://purposecap.com/.. /jquery.history.js?ver=1.8b2
  • http://purposecap.com/.. /jquery.ajaxify.js?ver=1.0.1
List of render blocking css files
  • http://purposecap.com/wp-content/themes/gridstack/style.css?ver=1.08
  • http://fonts.googleapis.com/css?family=Raleway:400%7CRaleway:200%7CR...
  • http://purposecap.com/.. /styles.css?ver=4.9
  • http://netdna.bootstrapcdn.com/.. /font-awesome.css?ver=4.8.7
  • http://purposecap.com/.. /themewich-shortcodes.css?ver=4.8.7

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://purposecap.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://purposecap.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://purposecap.com/wp-content/themes/gridstack/js/modernizr.custom.min.js?ver=2.6.2
  • http://purposecap.com/wp-content/themes/gridstack/js/jquery.history.js?ver=1.8b2
  • http://purposecap.com/wp-content/themes/gridstack/js/jquery.ajaxify.js?ver=1.0.1
  • http://purposecap.com/wp-content/themes/gridstack/js/jquery.magnific-popup.min.js?ver=0.9.4
  • http://purposecap.com/wp-content/themes/gridstack/js/jquery.isotope.min.js?ver=1.5.25
  • http://purposecap.com/wp-content/themes/gridstack/js/jquery.infinitescroll.min.js?ver=1.5.100504
  • http://purposecap.com/wp-content/themes/gridstack/js/jquery.themewichtabs.min.js?ver=1.0
  • http://purposecap.com/wp-content/themes/gridstack/js/jquery.bxslider.min.js?ver=4.1.1
  • http://purposecap.com/wp-content/themes/gridstack/js/superfish.min.js?ver=1.7.4
  • http://purposecap.com/wp-content/themes/gridstack/js/jquery.fitvids.js?ver=1.0
  • http://purposecap.com/wp-content/themes/gridstack/js/jquery.easing.1.3.js?ver=1.3
  • http://purposecap.com/wp-content/themes/gridstack/js/custom.js?ver=1.08
  • http://purposecap.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • http://purposecap.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.7
  • http://purposecap.com/wp-content/plugins/themewich-shortcodes/js/themewich.shortcodes.js?ver=1.0
  • http://purposecap.com/wp-includes/js/wp-embed.min.js?ver=4.7.5
File size of all javascript files combined
635.77KB
Javascript minifying
You can save 6.7KB (37% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://purposecap.com/wp-content/themes/gridstack/style.css?ver=1.08
  • http://purposecap.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.7
  • http://purposecap.com/wp-content/plugins/themewich-shortcodes/css/themewich-shortcodes.css?ver=4.7.5
File size of all css files combined
303.79KB
CSS minifying
You can save 9.1KB (27% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
53.83KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
44
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://purposecap.com/.. /linkedin.pngExpiry time is not specified
http://purposecap.com/.. /twitter.pngExpiry time is not specified
http://purposecap.com/.. /downarrow.pngExpiry time is not specified
http://purposecap.com/wp-content/themes/gridstack/images/loading.gifExpiry time is not specified
http://purposecap.com/wp-content/themes/gridstack/images/plus.pngExpiry time is not specified
http://purposecap.com/.. /rightarrow.pngExpiry time is not specified
http://purposecap.com/.. /small-loading.gifExpiry time is not specified
http://purposecap.com/wp-content/themes/gridstack/images/sprites.pngExpiry time is not specified
http://purposecap.com/wp-content/themes/gridstack/images/uparrow.pngExpiry time is not specified
http://purposecap.com/wp-content/uploads/BCorp-Logo.jpgExpiry time is not specified
http://purposecap.com/.. /GEP-Report-Cover-420x425.jpgExpiry time is not specified
http://purposecap.com/.. /London-HDC-photo-420x425.jpgExpiry time is not specified
http://purposecap.com/wp-content/uploads/Purpose-Capital2.jpgExpiry time is not specified
http://purposecap.com/wp-content/uploads/RECODE-Logo1-420x425.pngExpiry time is not specified
http://purposecap.com/.. /RII-Guidebook-cover-420x425.pngExpiry time is not specified
http://purposecap.com/wp-content/uploads/State-of-the-Nation1.jpgExpiry time is not specified
http://purposecap.com/.. /inspirit-roadmap-420x425.pngExpiry time is not specified
https://ton.twimg.com/.. /syndication_bundle_v1_0f800c4c60206a3994...60 seconds
https://cdn.syndication.twimg.com/.. /490572090014060544?callback=__twttr.call...5 minutes
https://syndication.twitter.com/settings?widget_origin=http%3A%2F%2Fpurp...10 minutes
http://platform.twitter.com/widgets.js30 minutes
http://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
1.08MB
Image optimisation
You can save 96.3KB (46% compression) by optimising the images below:

 Website security

IP
66.33.212.72
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Sites on same ip

purposecapital.org

purposecapital.org

theradwaterproject.com

theradwaterproject.com

innovativefinancing.org

innovativefinancing.org

digitaldreammachine.com

digitaldreammachine.com

mashouses.com

mashouses.com

thesocialcapitalist.ca

thesocialcapitalist.ca

 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H2 : Purpose Capital Advisors , ( 0px from top )
  • H3 : We design and deploy customized impact investment strategies for investors spanning sectors and asset classes. , ( 0px from top )
  • H2 : Purpose Capital Projects , ( 0px from top )
  • H3 : We co-design and partner to launch investment opportunities and market-building initiatives for the impact economy with a focus on the environment, education, and social purpose real estate. , ( 0px from top )
  • H1 : , ( 30px from top )
  • H2 : Purpose Capital , ( 262px from top )
  • H3 : We are an impact investment advisory firm that mobilizes all forms of capital to accelerate social progress. , ( 322px from top )
  • H2 : Retail Impact Investing Guidebook for Credit Unions, ( 628px from top )
  • H2 : State of the Nation: Impact Investing in Canada, ( 628px from top )
  • H2 : London Housing Development Corporation, ( 780px from top )
  • H2 : Global Education Platform – UN Special Envoy for Global Education, ( 780px from top )
  • H2 : JW McConnell Foundation: RECODE – Social Innovation in Higher Education, ( 932px from top )
  • H2 : Inspirit Foundation: Mission-Related Investment Approach, ( 932px from top )
  • H5 : News, ( 1174px from top )
  • H3 : Growing a New Economy: meet impak Finance , ( 1227px from top )
  • H3 : Investing in Global Refugee and Migrant Integration , ( 1371px from top )
  • H3 : Funding Revolutions in Pay-for-Success , ( 1515px from top )
  • H4 : Looking to learn more about impact investing? Get in touch., ( 1689px from top )

 Typos

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